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Auntie Seshat

Entire Promotional Design Program - Campaign

2019

Auntie Seshat is a community bookstore. Having observed that most of the independent bookstores are going for a minimalist style and targeting a narrow range of audiences, Auntie Seshat is looking for a different direction. With the belief that books are the best teachers, the bookstore aims to make reading a fun experience for everyone. Therefore, Auntie Seshat’s branding has taken a playful, yet modern approach, in order to attract audiences from all walks of life.

Website: www.lasalle.edu.sg

Winner: Venny Chung Ping Siang, Jasmine Lim, Fiona Lim School: LASALLE College of the Arts

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