SnowRumble: Babybot VS Monster Factory

Mobile Apps

2011

Transbender Creative
e: renee@criticalmass.com

Creative Direction: Michael Tran Illustration: Felix Wong Technical Director: Boris Cosic Development: WNRS Creative Direction: Renee Bender Design: Mike Kam Lee, Minji Kim Client: Babybot, Monster Factory Interactive Agency: Transbender Creative

Winning Website: babybot.com/snowrumble

Babybot is an online retailer of baby/kids products in Canada. For a Christmas promotion, they teamed up with fellow Canadians ‘Monster Factory’ to create an iphone game targeted to mobile moms & dads. The game’s main focus was brand engagement but it also promoted conversion. An in-game catalog allowed users to browse products featuring the SnowRumble characters and players could beat challenge levels to win promo codes to spend at Babybot.com.