Work From Home Day

Social Media

2011

Zulu Alpha Kilo
t: (416) 777-9858,,,237
e: zulu@zulualphakilo.com
w: zulualphakilo.com

Workopolis is Canada‚s biggest online job site, but it had very little social media presence. So we re-positioned their Facebook Fanpage as the hub for a National Work From Home Day in Canada. The idea caught fire in the social media landscape and Canadians from across the country soon joined in. In just five months Workopolis went from having 1,000 supporters to over 65,000. Canada may soon have a National Work From Home day.

Creative Direction: Zak Mroueh, Joseph Bonnici
Copywriting: George Ault
Art Direction: Simon Au
Design: Jamie Mageau
Account Supervisor: Dic Dickerson
Public Relations : Environics Communications
Client: Gabriel Bouchard, Mario Bottone, Jennifer Posnikoff, Leanne Kirkby, Peter Harris
Public Relations : Josh Cobden, Cameron Bishop, Amy Greenshields, Kristen Marano, McKenna Wild
Digital Production: 58Ninety
Digital Project Lead: Cam Finlayson
Editor: Steve Parker
Sound Studio: Pirate Radio
Sound Design: Chris Tait
Director of Photography: Philip Maglieri
Ad Agency: Zulu Alpha Kilo