Packaging Design - Single
Instructor: Albert Ng
The goal of Bata! is to create a package that is fun, attractive, and educational for Filipino children. Each part of the packaging relates to or is inspired by Filipino culture. The main shape of the package is based off of the Sarimanok, a Filipino mythical bird that brings good luck. The pattern used throughout the branding and package is inspired by Baybayin, an ancient Tagalog writing system.