Off the Hook
Entire Design Program
Student: Jessica Spencer School: Conestoga College
The style is designed to distance itself from the conventional idea of a butcher shop. In the past, butcher shops have primarily been known to focus more on appealing to a masculine consumer. However, we sought to attract a broader, modern and more inclusive target market. We decided to use vibrant colours, organic fonts and a more contemporary flat icon design. This divergence was important in maintaining the tone and identity of the shop.