Betty Shampoo and Conditioner

Design/Packaging - Series

2012

Holly Prince
t: 778.833.0715
e: holly@hollyprince.com
w: hollyprince.com

Student: Holly Prince Instructor: Sean Carter Program: IDEA Program School: Capilano Unversity

THE BRIEFDevelop identity, packaging and copy for shampoo and conditioner that targets twentysomething females.THE SOLUTIONInstead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play with stereotypes based on hair colour. I made the copy fun, cheeky and smart like the target.

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