Dark Store

Online Video

2015

J. Walter Thompson Canada

We created an environment in which customers could really focus on the taste of Tim Hortons new Dark Roast. The Dark Store was based on the idea that removing one sense supercharges your other senses. So, we heightened customers’ sense of taste by giving them the ultimate taste test in a completely blacked out Tim Hortons.

Company: J. Walter Thompson Canada
Chief Creative and Integration Offier: Brent Choi
Executive Creative Direction: Ryan Spelliscy
Creative Direction: Matt Syberg-Olsen, Paul Wales
Copywriting: Henry Park
Art Direction: Dan Bache
Agency Producer: Elana Olavesen
Account Director: Darrell Hurst, Renee Ray
Account Supervisor: Cameron Stark
Production Company: Partners Film Company
Post Production Company: Alter Ego
Editor: Geoff Ashenhurst/Married To Giants