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Dark Store

Online Video

2015

Brent Choi (J. Walter Thompson Canada)

Company: J. Walter Thompson Canada Chief Creative and Integration Offier: Brent Choi Executive Creative Direction: Ryan Spelliscy Creative Direction: Matt Syberg-Olsen, Paul Wales Copywriting: Henry Park Art Direction: Dan Bache Agency Producer: Elana Olavesen Account Director: Darrell Hurst, Renee Ray Account Supervisor: Cameron Stark Production Company: Partners Film Company Post Production Company: Alter Ego Editor: Geoff Ashenhurst/Married To Giants

We created an environment in which customers could really focus on the taste of Tim Hortons new Dark Roast. The Dark Store was based on the idea that removing one sense supercharges your other senses. So, we heightened customers’ sense of taste by giving them the ultimate taste test in a completely blacked out Tim Hortons.

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