Care for mom to be
Entire Promotional Design Program - Campaign
Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages others to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Winner: Seyon Kim School: Maryland Institute College of Art