Film Your Feedback
Young Blood Interactive
Company: OgilvyOne Worldwide Chief Creative Officer: Alex Furrer Associate Creative Director: Bhavik Gajjar Art Direction: Nick Noh Copywriting: Binoy Zuzarte, Michael Albrecht Director, Creative Resources: Nardia Ali
OgilvyOne Toronto was working on ideas for our holiday card. We were also looking for a Creative Group Head. So we decided to pitch three half-baked ideas on Instagram to prospective candidates.We asked them to film their feedback using 15-second Instagram videos and send it to us via direct message. After creating awareness through various online channels, we received over a hundred applications, some clear, concise feedback, creating one-to-one engagements.