Central Fun Hub Rebrand

Brand Identity Design Program

2023

Cody Garcia, Surrey, BC
e: codygarcia26@gmail.com

Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University

Instructor: Carley Hodgkinson

This rebrand of Central City Fun Park, now called Central Fun Hub, aims to create a fun, timeless and welcoming brand for the local indoor amusement park. Focusing on messaging, naming and identity, the new brand highlights its diverse offerings. The new system of icons allows the brand to showcase its countless offerings consistently across all marketing materials. These icons can be used in various ways, providing Central Fun Hub with a flexible yet cohesive visual identity.