Concept Development Program
Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design
In a world where meat production has been streamlined so that we can consume only the fleshiest cuts of meat, Commit is a fictional offal brand that challenges meat eaters to eat the whole animal. With products like lamb tongue, pig heart and chicken feet, this punchy brand debunks the mysteries of strange cuts in an unapologetic voice.