Dickie Dee Rebrand

Brand Identity Design Program

2022

Ella Taylor, Vancouver, BC
t: 778-968-7442
e: ellaleetaylor@gmail.com
w: ella-taylor.ca

Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University

Inspired by music and the streets that the ice cream truck weaves, this re-brand uses nostalgia and a modern edge to make Dickie Dee cool again. The updated brand carries the sophistication of Dickie Dee forward, as if the old branding hadn’t grown along with the kids that used to run curbside with whatever change they could find behind the couch. The re-brand still maintains the fun, indulgent, loud attributes from the past but the key characteristics of the redesign is spontaneity and indulgence.