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Ditto

Entire Packaging Program

2020

Kristi Sprague, Kitchener, ON
e: ksprague.art@gmail.com
w: kristispraguedesign.com
Program: Bachelor of Design
School: Conestoga College

Ditto is a complete packaging system for an affordable, fictitious skincare brand. With a focus on humanistic aspects and a strong voice, the brand stands out as something unique in an otherwise repetitive market. Drawing on the idea of a sarcastic approach to this repetition, Ditto is for the consumer who wants a brand to speak to them and stand out from the sea of competitors. Illustration, colour, and branding help the packaging remain cohesive and efficient in communicating tone.

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