Entire Packaging Program
Ditto is a complete packaging system for an affordable, fictitious skincare brand. With a focus on humanistic aspects and a strong voice, the brand stands out as something unique in an otherwise repetitive market. Drawing on the idea of a sarcastic approach to this repetition, Ditto is for the consumer who wants a brand to speak to them and stand out from the sea of competitors. Illustration, colour, and branding help the packaging remain cohesive and efficient in communicating tone.