Waking up Hannah
Consumer Packaged Goods - Single
Marina Pietracci (Ogilvy Toronto)
Account Director: Aviva Groll Account Executive: Jennifer Lee Ad Agency: Ogilvy Toronto Agency Producer: Nansi Thomas, Shenny Jaffer Art Direction: Nadine Prada Client: Unilever Canada Copywriting: Chris Dacyshyn, Ellen Rapoport Creative Direction: Janet Kestin, Nancy Vonk Executive Producer: Phillip Detchmendy, Claude Letessier Music/Sound: Imprint Music, Paranoid Sound Production Company: The Barbarian Group, Paranoid US On-line Editor: Consulate Film, Stealing Time Director: Nicole Mcdonald Director of Production: Jim Frohna Animation: Digital Kitchen
Winning Website: wakinguphannah.ca
www.wakinguphannah.ca is an interactive romantic comedy designed to help Dove, as part of its GoFresh product launch, create a deeper connection with 20something women. As Hannah, goes about her day, users can click back and fourth between each perspective or mood. And each perspective or mood can be traced back to a relevant GoFresh product choice. The film unfolds in 19 different ways and leads to 7 different endings, depending on the user's choices .