Nando’s Flame Grilled Chicken
Advertising - Television - Single
Student: Nima Samadi School: British Columbia Institute of Technology Program: Marketing Communications Program-Head/Instructor: Jenness Murray Copywriter: Nima Samadi Creative: Nima Samadi Production: mmdi Public Relations & Marketing: Rokhsan Emmons Director of Marketing: Mark Majewski Company: Nando's Canada
The challenge was to produce a short television spot that reflected Nandos’ irreverent and bold brand character. To create product awareness (chicken) as juicy, succulent and more importantly, flame-grilled. And to generate trail amongst non-users as Nandos’ signature peri-peri sauce is crazy good.