The Art of Go

Financial Services - Single

2009

TBWAToronto
e: mark.biernacki@tbwa-toronto.com
w: tbwa-toronto.com

Canadian artists were invited to interpret GO as a word of action through installations in Montreal, Toronto and Vancouver. The entire process was captured in real time online where visitors to the site could watch the build and join the conversation.

Ad Agency: TBWAToronto
Executive Creative Direction: Rob Schwartz
Creative Direction: Mark Biernacki, Steph Mackie
Copywriting: Mark Biernacki, Allan Topol
Art Direction: Steph Mackie, Curtis Edwards
Account Director: Malcolm Mclean, Brent Farrell
Production Company: Spotfrank
Development: James Starr
Artist: Shayne Dark, Jill Anholt, Benny Nemerofsky Ramsay
Client: Visa Canada, Brenda Woods, Heather Nobes, Anne Mcneil