The Art of Go
Financial Services - Single
Ad Agency: TBWAToronto Executive Creative Direction: Rob Schwartz Creative Direction: Mark Biernacki, Steph Mackie Copywriting: Mark Biernacki, Allan Topol Art Direction: Steph Mackie, Curtis Edwards Account Director: Malcolm Mclean, Brent Farrell Production Company: Spotfrank Development: James Starr Artist: Shayne Dark, Jill Anholt, Benny Nemerofsky Ramsay Client: Visa Canada, Brenda Woods, Heather Nobes, Anne Mcneil
Canadian artists were invited to interpret GO as a word of action through installations in Montreal, Toronto and Vancouver. The entire process was captured in real time online where visitors to the site could watch the build and join the conversation.