Kids Read Mean Tweets PSA

Online Video

2015

john st.
t: 416-348-0048
e: reagan.johnston@johnst.com
w: johnst.com

Company: john st. Creative Direction: Niall Kelly Art Direction: Denver Eastman, Jenny Luong Copywriting: Jacob Greer, Kohl Forsberg

Cyber-bullying is a growing problem. Suicide is now the #2 cause of deaths among adolescents in Canada. Because it happens online and often out of sight the topic only seems to be discussed after a tragedy happens. We needed to raise awareness around cyberbullying and drive traffic to the Canadian Safe School Network website where youth, parents and teachers could find resources to help deal with the issue.