Sun Activated Coupon

Consumer Packaged Goods

2015

TBWAToronto

Zealios is an extreme sunscreen loved by professional cyclists, and triathletes, but its following is very limited. It is expensive—though once people tried it they would be willing to pay for it, but that initial leap was prohibited by cost. We decided upon a coupon, but not just any old coupon. Our idea was to put a coupon on their devices, the world’s first sun-activated coupon that could only be redeemed when training outdoors.

Company: TBWAToronto
Executive Creative Direction: Allen Oke
Creative Direction: Rodger Eyre, Gerald Kugler
Art Direction: Ryan Speziale
Copywriting: Luke Skinner
Account Supervisor: Andrew Harris, Amanda Perri
Account Executive: Milly Benko
Content Director: David Quach
Development: Jake Edur, Ani Swaminathan
Creative Technologist: Troy Forster
Agency Producer: Ella Gruber, Sophie Bennett, Kristina Rotolo
Director of Digital & Social Strategy: Lucia Mancuso