Dulce Mexico

Design/Packaging - Series

2012

Olivia Paden
t: 85+053685498
e: op@oliviapadendesign.com
w: oliviapadendesign.com

Student: Olivia Paden Photographer: Jason Ware Instructor: Ania Borysiewicz School: Art Center College of Design

My solution to Dulce Mexico's branding strategy is to play up the elements that are already unique to their candies, the oral experience and sinful indulgence of the sweet and spicy.And so, the fun is in the foreplay, as Dulce Mexico’s packaging highlights the opening ceremony and sequence of indulging in Mexican candy. Adding intuitive elements such as tequila and tamarind mix further embraces the very experimental nature of these traditional desserts.