Eco–nomy - A Search Engine For Sustainable Shopping

Product Development - Series


Jianle (Leon) Liu, New York, NY
e: hi.leonliu@gmail.com
w: leonliu.works
Program: MFA Design/Designer as Entrepreneur
School: School of Visual Arts

Winning Website: leonliu.works/project-eco.html

Eco–nomy is a search engine that encourages people to shop green by connecting them to sustainable products and contextualizing product impact. Products are organized into four categories: Ocean Protectors, Air Defenders, Forest Guardians, and Land Preservers. By branding each product as a superhero protecting specific ecological areas, this browsing method could raise people's awareness of sustainable shopping and also work as a promising product campaign.