Mitchum #BroBurn

Entire Advertising Campaign

2017

Timothy Carvalho, Kendra Bergman
t: 912-525-7537
e: awards@scad.edu

Students: Timothy Carvalho School: Savannah College of Art and Design Students: Kendra Bergman

To revive the Mitchum brand, they make it cool to insult your friends. By supplying DM insults for Instagram and an insult generator on Facebook, Mitchum gives participants a chance to win cool prizes, like a signature scented air freshener. This rebrand is a playful reminder that good bros don’t let other bros smell like sun broiled bologna.