Craft Illustration - Series


Sid Lee
w: sidlee.com

Sid Lee Executive Creative Direction: Jeffrey Da Silva, Tom Koukodimos Art Direction: Andrew MacPhee Illustration: Carson Ting Designer: Alex Boland, Seita Goto, Marie Rupolo Copywriting: Jeremiah McNama, Ryan Chiasson Sports Culture/Lifestyle Consultant: Elvis Dennis Account Director: Eve Remillard-Larose Account Manager: Matty Bendavid, Allison Micelli Account Coordinator: Alicia Brennan VP, Strategy: Dustin Rideout Senior Strategist: Josh Hansen Art Buyer: Dana Klyszejko Print Production: M&H Graphics Director, Integrated Production: Karla Ramirez Project Manager: Phu Pham Production Artist: Jeff Shadwick, John Forbes, Franco Piane

In light of Sport Chek’s recent sponsorship of the Toronto Raptors, our mandate was to help them become an authentic player in the urban basketball community. Working with a Toronto-born illustrator and local basketball consultant, we captured the unique stories of Toronto’s basketball culture and brought them to life in immersive maps. These visual narratives of Toronto’s balling legacy were featured in transit posters and wild postings in their respective communities around the GTA.