#MyNorth

Craft Illustration - Series

2015

Sid Lee
w: sidlee.com

In light of Sport Chek’s recent sponsorship of the Toronto Raptors, our mandate was to help them become an authentic player in the urban basketball community. Working with a Toronto-born illustrator and local basketball consultant, we captured the unique stories of Toronto’s basketball culture and brought them to life in immersive maps. These visual narratives of Toronto’s balling legacy were featured in transit posters and wild postings in their respective communities around the GTA.

Sid Lee
Executive Creative Direction: Jeffrey Da Silva, Tom Koukodimos
Art Direction: Andrew MacPhee
Illustration: Carson Ting
Designer: Alex Boland, Seita Goto, Marie Rupolo
Copywriting: Jeremiah McNama, Ryan Chiasson
Sports Culture/Lifestyle Consultant: Elvis Dennis
Account Director: Eve Remillard-Larose
Account Manager: Matty Bendavid, Allison Micelli
Account Coordinator: Alicia Brennan
VP, Strategy: Dustin Rideout
Senior Strategist: Josh Hansen
Art Buyer: Dana Klyszejko
Print Production: M&H Graphics
Director, Integrated Production: Karla Ramirez
Project Manager: Phu Pham
Production Artist: Jeff Shadwick, John Forbes, Franco Piane