American Heart Association Heart Beats

Complete Advertising Campaign - Complete

2011

Adam Gothelf, Alberto Rodriguez
t: (415) 837-0966
e: AdamGothelf@gmail.com
w: gothelf.tv

Student: Adam Gothelf, Alberto Rodriguez School: Miami Ad School Instructor: Armando Flores

Problem: More women will die from cardiovascular-related diseases than the next six leading causes combined. Yet awareness of heart health and its affecting of women is critically low.Solution: To create an engaging way to get people involved, we created an app that allows anyone to record and mix together with loved ones their heartbeats into shareable songs to donate to the cause.