Student Advertising (print & collateral) - series
School: Ontario College of Art and Design Program: Advertising Instructor: Christina Yu Client: Bebe Student: Margaux Kan
This is an interactive magazine ad campaign for the upscale women boutique Bebe. The "bebe look," with that signature hint of sensuality, appeals to the hip, sophisticated and body-conscious woman who takes pride in her appearance. This campaign, using an innovative way of advertising, differentiate the brand from its competitor.