Friends with Strangers - Facebook for Alzheimer's Disease Campaign Concept

Advertising - Single

2012

Leah Vlemmiks
t: 778-319-6635
e: leah.vlemmiks@gmail.com
w: vlemmiks.com

Student: Leah Vlemmiks Instructor: Carol Aiken Program: IDEA Program School: Capilano University

This solution employs the insight that many people are aware of Alzheimer's Disease but few can empathize with its victims. As empathy is a powerful tool for gaining committed support, I created Digital Dementia for all Facebook users by turning the concept of Facebook Friends on its head.