SickKids VS - Milk & Cookies
Cinema (Any Length) - Single
Company: Cossette Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director/AD: Jaimes Zentil Creative Director/CW: Craig McIntosh Agency Producer: Dena Thompson Account Supervisor: Olivia Figliomeni, Lindsay Hill VP, Brand Director: Michelle Perez Director, Strategy: Fernando Aloise Chief Strategy Officer: Jason Chaney Production Company: Skin and Bones Film Company Production Designer: Jay Pooley Director: Mark Zibert Executive Producer: Dan Ford Executive Producer: Liane Thomas Line Producer: Joan Bell Director of Photography: David Quinn Editing Company: Skin & Bones Editor: Marka Rankovic Animation House: The Mill NYC Transfer/Online/Animation: The Vanity Music/Sound: SNDWRX Song: ‘Outro’ by M83 Client: SickKids Foundation
Our new rebranding campaign -‘SickKids VS’- launched with an intense adrenaline fuelled film title ‘Undeniable’ focusing on our doctors, nurses, and patients' will to win. We followed up with ‘Milk & Cookies’ for the holiday season. Because they weren’t at home, many patients were concerned that Santa wouldn’t find them. So SickKids created an unmissable beacon for Santa–a massive glass of milk and plate of cookies on the hospital’s rooftop.