Packaging Design - Series
Vitamin packaging doesn't have to be boring. HeyDay is about making each day a little better. The natural vitamins are sustainably sourced and filled with goodness. Many millennials are interested in health and wellness but big vitamin brands aren't speaking their language. HeyDay's friendly, personality-driven bottles are designed to stand out from the generic, corporate, and text-heavy packaging that currently dominates the category, and to make people smile every time they take a vitamin.
Winner: Noah Kawamura School: Capilano University Mentor: Andrew Passas Instructor: Judy Snaydon