Hip Hop's Favourite Condiment

Entire Advertising Campaign

2022

Anisa Rouhani, Katelyn Reitsma, Hamilton, ON
e: arouhani@hotmail.com
Program: Advertising and Marketing Communications Management
School: Mohawk College

Instructor: Jef Petrossi

'Grey Poupon' has been used in over 120 rap songs since 1992. Not only is the brand name an easy rhyme, it also illustrates the idea of status, luxury, and wealth. In this campaign, Grey Poupon is leaving behind their posh roots and reaching a whole new target audience.