Hip Hop's Favourite Condiment
Entire Advertising Campaign
Anisa Rouhani, Katelyn Reitsma, Hamilton, ON
Program: Advertising and Marketing Communications Management
School: Mohawk College
Instructor: Jef Petrossi
'Grey Poupon' has been used in over 120 rap songs since 1992. Not only is the brand name an easy rhyme, it also illustrates the idea of status, luxury, and wealth. In this campaign, Grey Poupon is leaving behind their posh roots and reaching a whole new target audience.