Hunger Heist

Social Responsibility Program

2023

Shreyas Karambelkar, Jamie Doyle, Toronto, ON
t: 647-975-9621
e: skshreyas9@gmail.com
w: shreyasck.com
Program: Advertising Art Direction
School: Humber College

Winning Website: shreyasck.com/hungerheist

Gen Z speaks in Emojis. Especially food emojis. While emojis are easily accessible, 5.8 million people in Canada don't have access to real food. To increase Gen Z's awareness of food insecurity, Food Banks Canada partners with Meta to ban free access to food emojis for 24 hours. To regain access, users can make a $5 donation to Food Banks Canada. Because real food should be just as accessible as food emojis.