@RANDOM

Craft - Art Direction

2011

Saatchi & Saatchi Canada
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the true story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and then randomly arranged on this website to make up larger documentaries. So everyone who visits sees a completely different collection of stories, making each viewing experience totally different and unique. Just like TS.

Executive Creative Director: Pak, Sheppard, Channer
Copywriting: Brian Sheppard
Art Direction: Helen Pak
Agency Producer: Matt Shipp
Digital Creative Direction: Andrew Harris
Design: Steven Lo
Programming: Jonathan Coe
Interactive Producer: Venicia Wood, Lunch
Design Development: Pixelpusher
Producer: Lily Ann Lee
Executive Producer: Amy Miranda
Ad Agency: Saatchi & Saatchi Canada

Winning Website: saatchi.ca