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@RANDOM

Craft - Art Direction

2011

Kenia Pena (Saatchi & Saatchi Canada)
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

Executive Creative Director: Pak, Sheppard, Channer Copywriting: Brian Sheppard Art Direction: Helen Pak Agency Producer: Matt Shipp Digital Creative Direction: Andrew Harris Design: Steven Lo Programming: Jonathan Coe Interactive Producer: Venicia Wood, Lunch Design Development: Pixelpusher Producer: Lily Ann Lee Executive Producer: Amy Miranda Ad Agency: Saatchi & Saatchi Canada

Winning Website: saatchi.ca

The Tourette Syndrome Foundation of Canada wanted to tell the true story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS were created and then randomly arranged on this website to make up larger documentaries. So everyone who visits sees a completely different collection of stories, making each viewing experience totally different and unique. Just like TS.

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