BizBites

Complete Packaging Design - Complete

2015

Madeleine Mcmichael
w: madeleinemcmichael.com

Student: Madeleine Mcmichael Program: Graphic and Interactive Design School: Tyler School of Art, Temple University Instructor: Abby Guido

Biz Bites, a fictional restaurant and catering service, provides in-office delivery to working professionals. The design is largely inspired by 1950’s advertisements. This was an especially useful reference for the restaurant’s typography and color pallet. The menu relies heavily on infographics, which visually link its playful illustrations to its corporate identity. The overall identity largely depends upon its minimal color pallet, vector illustrations, and infographics to establish a concrete brand and style.