Rethink Ornament



t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Ian Grais, Chris Staples, Dre Labre Art Direction: Hans Thiessen, Felipe Mollica Writer: John Eresman Design: Hans Thiessen Print Producer: Kerry Bhangu Animation House: HardEdge Creative Studio Artist: Jan Day Agency Producer: Sarah Vingoe Editor: Megan Bodaly Audio House: Kozmic Sound Printing Company: Hemlock Printers Interactive Producer: Cynthia Cyr Back End Developer: Hanna Chen Front End Developer: Steve Lam, Dustin Gamble Interactive Designer: Steve Lam, Dustin Gamble French Copywriter: Xavier Blais Account Manager: Steph Hurl, Alex Lefebvre

For our agency holiday card, we created the Rethink Ornament: part candy-cane phone accessory, part mobile website. When plugged into your phone’s headphone jack, the candy-cane accessory allowed your phone to hang from the Christmas tree – out of easy reach of phone’s owner. To make it fun, we created rethinkornament.com, a unique mobile site filled with animated ornaments, which made your hanging phone into a festive ornament.