Rethink Ornament

Mobile/Tablet

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

For our agency holiday card, we created the Rethink Ornament: part candy-cane phone accessory, part mobile website. When plugged into your phone’s headphone jack, the candy-cane accessory allowed your phone to hang from the Christmas tree – out of easy reach of phone’s owner. To make it fun, we created rethinkornament.com, a unique mobile site filled with animated ornaments, which made your hanging phone into a festive ornament.

Company: Rethink
Creative Direction: Ian Grais, Chris Staples, Dre Labre
Art Direction: Hans Thiessen, Felipe Mollica
Writer: John Eresman
Design: Hans Thiessen
Print Producer: Kerry Bhangu
Animation House: HardEdge Creative
Studio Artist: Jan Day
Agency Producer: Sarah Vingoe
Editor: Megan Bodaly
Audio House: Kozmic Sound
Printing Company: Hemlock Printers
Interactive Producer: Cynthia Cyr
Back End Developer: Hanna Chen
Front End Developer: Steve Lam, Dustin Gamble
Interactive Designer: Steve Lam, Dustin Gamble
French Copywriter: Xavier Blais
Account Manager: Steph Hurl, Alex Lefebvre