The Intern of Bloor Street
Leo Burnett, Toronto
Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Kelly Zettel, Sam Cerullo Copywriting: Kelly Zettel Art Direction: Sam Cerullo Agency Producer: Franca Piacente Line Producer: Nadia Dunn Production Company: Skin & Bones Executive Producer: Dan Ford Director: David Hicks, Rocco Gagliese Director of Photography: Mark Peachy Producer: Andrew Sullivan, Sam McLaren, Kayla Baxter, Nicola Treadgold Casting: Jigsaw Casting, Shasta Lutz Editing Company: Panic & Bob Editor: Kat Webber Post Production Company: Smith Transfer: Brodie McNeill Colourist: Roslyn Di Sisto Engineer: Kristen Van Fleet, Erik Solarski Music/Sound: The Eggplant
Typically, most agencies default to a jaded perspective of advertising. They have forgotten how hopeful they were when they first got into the business. They have forgotten the thrill of a great idea. Leo Burnett used the blissfully ignorant Intern as a metaphor for their unwavering passion and reverence for killer ideas, and in doing so, reminded us all why we all got into this crazy business.