Typography Design & Application - Series


Jamie March
e: jamie@jamiemarch.com
w: jamiemarch.com

Student: Jamie March Instructor: Sandra Gabriele School: York University, Master of Design

Leda is inspired by prehistoric Egyptian glyphs and modern slab serifs typefaces. It features slightly slanted stems, abrupt un-bracketed serifs, modest thick and thin stroke contrasts and a diagonal contrast axis, which give calligraphic and informal character to the text. Although it does not imitate any particular model, one could immediately tell that Leda is of the Egyptian slab serif genre.