LinkedIn - #EverySkillCounts
Entire Advertising Campaign
Anushka Nigam, Julie Xiaoxuan Ji, Savannah, GA
e: firstname.lastname@example.org email@example.com
w: anushkanigam.com juliexiaoxuanji.com
School: Savannah College of Art and Design
LinkedIn is a platform to efficiently help people find jobs, provide a cohesive learning experience and build connections between people for careers. #EverySkillCounts is a campaign that focuses on these three key selling points with Gen Z as the target audience. The copywriting is based on misdirection to grab the attention of the Gen-Zs in a creative way through OOH, transit, and even social media tweets for higher engagement. Tweets are more humorous to make the audience re-share and repost.