Mainstay Beverage Brand

Packaging Design - Single


Mike Deinum, Toronto, ON
Program: Graphic Design
School: George Brown College

Instructor: Jerri Johnson

Mainstay is a new craft brewery based in Toronto, designed to meet the high demand for craft beer with interesting flavours and beautiful designs. Simplicity and elegance were driving forces in the design for this product. The main components of these illustrations are swallows, a classic reference to the early days of sailing. The brand needed to feel modern, but also have an enduring quality that could last. We want it to continue to be a mainstay in the years to come.