House Rules

Integrated Campaign

2015

Leo Burnett, Toronto

Canadian‘s love IKEA in their 20‘s for their college furniture and first time apartments. But by 35, when they have families of their own, they think they‘ve outgrown us. They think IKEA doesn‘t get families. To show IKEA has the range and quality that meets the needs of every household, we needed to show that we totally understand what modern families live like. And we did that sparking a national conversation about House Rules.

Company: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Morgan Kurchak, David Federico
Copywriting: Morgan Kurchak
Art Direction: David Federico, Trevor Bell
Design: David Federico, Trevor Bell, Karen Porges
Director, Creative Technology: Felix Wardene
Web Developer: Jacqueline Adediji, David Freeman, Matthew Rependa, Margaret Beck
Project Manager: Thomas Degez
Agency Producer: Franca Piacente
Senior Vice President, General Manager: David Kennedy
Account Supervisor: Allison Tang, Danielle Iozzo
Planner, Director: Brent Nelsen
Planner: Lisa Hart
Social Media Planner: Heather Morrison, Michael McDonald-Beraskow
Media Agency: Jungle Media
Vice President, Media Connection Planning: Brooke Leland
Media Broadcast Planner: Krystal Seymour
Media Non Broadcast Planner: Janet Xi