House Rules

Integrated Campaign


Leo Burnett, Toronto

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Morgan Kurchak, David Federico Copywriting: Morgan Kurchak Art Direction: David Federico, Trevor Bell Design: David Federico, Trevor Bell, Karen Porges Director, Creative Technology: Felix Wardene Web Developer: Jacqueline Adediji, David Freeman, Matthew Rependa, Margaret Beck Project Manager: Thomas Degez Agency Producer: Franca Piacente Senior Vice President, General Manager: David Kennedy Account Supervisor: Allison Tang, Danielle Iozzo Planner, Director: Brent Nelsen Planner: Lisa Hart Social Media Planner: Heather Morrison, Michael McDonald-Beraskow Media Agency: Jungle Media Vice President, Media Connection Planning: Brooke Leland Media Broadcast Planner: Krystal Seymour Media Non Broadcast Planner: Janet Xi

Canadian‘s love IKEA in their 20‘s for their college furniture and first time apartments. But by 35, when they have families of their own, they think they‘ve outgrown us. They think IKEA doesn‘t get families. To show IKEA has the range and quality that meets the needs of every household, we needed to show that we totally understand what modern families live like. And we did that sparking a national conversation about House Rules.