Saatchi & Saatchi Canada
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Executive Creative Director: Pak, Sheppard, Channer Design: Vinit Borrison Agency Producer: Matt Shipp, Jen Mete Producer: Tamir Moscovici Editor: Paul Proulx Music/Sound: Roger Leavens Executive Producer: Marni Luftsprin Ad Agency: Saatchi & Saatchi Canada
Winning Website: saatchi.ca
The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS – like this one - were created and randomly arranged online to make up larger documentaries. Everyone who visits sees a completely different collection of stories, so each viewing experience is totally different and unique. Just like TS.