KD Fun Shop: Where You Pay With Fun
Maddie Keen (Anomaly)
Company: Anomaly Executive Creative Director: Pete Breton, Dave Douglass Art Direction: Mark Bovey, Marcella Coad Copywriting: Neil Blewett Executive Business Director: Candace Borland Account Supervisor: Matt Holton Account Executive: Melanie Chiriboga-Gomez Agency Producer: Sharon Langlotz Production Coordinator: Scott Booth Technical Director: Steven Hudak Community Manager: Donna Antonijevic Music Producer, SNDWRX: Didier Tovel Brand Director, Kraft Canada: Kristen Eyre Associate Brand Manager, Kraft Canada: Lindsay Rogers, Ashley Vriens
To encourage Canadian adults to abandon their adult-y ways and embrace fun, Kraft Dinner launched the KD Fun Shop, an online store where Canadians could buy KD branded merchandise like funderpants, socks, cufflinks, and telescopic forks.The only way adults could pay was to let their fun out by playing Noodle Chomp, a facial recognition-based game that turned their mouth into the controller. Consumers chomped at falling noodles for hours to buy our goods.