KD Fun Shop: Where You Pay With Fun

Advergaming

2015

Anomaly
t: 647-547-3440

To encourage Canadian adults to abandon their adult-y ways and embrace fun, Kraft Dinner launched the KD Fun Shop, an online store where Canadians could buy KD branded merchandise like funderpants, socks, cufflinks, and telescopic forks.The only way adults could pay was to let their fun out by playing Noodle Chomp, a facial recognition-based game that turned their mouth into the controller. Consumers chomped at falling noodles for hours to buy our goods.

Company: Anomaly
Executive Creative Director: Pete Breton, Dave Douglass
Art Direction: Mark Bovey, Marcella Coad
Copywriting: Neil Blewett
Executive Business Director: Candace Borland
Account Supervisor: Matt Holton
Account Executive: Melanie Chiriboga-Gomez
Agency Producer: Sharon Langlotz
Production Coordinator: Scott Booth
Technical Director: Steven Hudak
Community Manager: Donna Antonijevic
Music Producer, SNDWRX: Didier Tovel
Brand Director, Kraft Canada: Kristen Eyre
Associate Brand Manager, Kraft Canada: Lindsay Rogers, Ashley Vriens