City of Originals

Young Blood Interactive


Tribal Worldwide, a division of DDB

Company: Tribal Worldwide, a division of DDB Executive Creative Direction: Joshua Stein Creative Direction: Diego Bertagni, Benjamin Playford Copywriting: Jamie Spears Art Direction: Dean Hamann Design: Janice Law Creative Technology Director: Jeff Vermeersch Technical Director: Dylan Dympsey Quality Assurance: Enzo Licata Developer: Jake Edur Information Architect: Victoria Sinko Agency Producer: Stefan Fabich Account Executive: Monica Bialobrzeski Group Account Director: Susan Charles Managing Director: Andrew McCartney Strategist: Jesse Gilbert SVP - Head of Strategy: Dino Demopoulos

Adidas Originals is an urban cultural icon. But millennials aren’t impressed by the past – they’re excited for the future. We invited them to the City of Originals. A collaborative Instagram project that brought together two people from two different cities to create a mashup inspired by the iconic Adidas Originals trefoil and the world around them.