City of Originals

Young Blood Interactive

2016

Tribal Worldwide, a division of DDB

Adidas Originals is an urban cultural icon. But millennials aren’t impressed by the past – they’re excited for the future. We invited them to the City of Originals. A collaborative Instagram project that brought together two people from two different cities to create a mashup inspired by the iconic Adidas Originals trefoil and the world around them.

Company: Tribal Worldwide, a division of DDB
Executive Creative Direction: Joshua Stein
Creative Direction: Diego Bertagni, Benjamin Playford
Copywriting: Jamie Spears
Art Direction: Dean Hamann
Design: Janice Law
Creative Technology Director: Jeff Vermeersch
Technical Director: Dylan Dympsey
Quality Assurance: Enzo Licata
Developer: Jake Edur
Information Architect: Victoria Sinko
Agency Producer: Stefan Fabich
Account Executive: Monica Bialobrzeski
Group Account Director: Susan Charles
Managing Director: Andrew McCartney
Strategist: Jesse Gilbert
SVP - Head of Strategy: Dino Demopoulos