Northwest Mutual Funds
Direct Mail Package Printing
Print Producer: Ray Brockes, Fry Street Graphics Print Management Creative Direction: Doug Robinson, Gary Westgate Art Direction: Aaron Doyle, Pete Ross Account Director: Charlie Clark Writer: Allan Topol Illustration: Stephen Chien Strategic Branding: Ian Gordon Client: Northwest Mutual Funds Ad Agency: Doug Agency Inc
This specially designed direct mailer uses a three-fold concept to demonstrate how money is naturally attracted to the ‘northwest quadrant.’ As the flaps open, a bear begins to make its way off a toonie and move toward the aforementioned quadrant. The investment advisors who received this piece were rather amused.