Northwest Mutual Funds

Direct Mail Package Printing

2006

doug agency inc
t: 416-203-3470
e: doug@dougagency.com
w: dougagency.com

This specially designed direct mailer uses a three-fold concept to demonstrate how money is naturally attracted to the ‘northwest quadrant.’ As the flaps open, a bear begins to make its way off a toonie and move toward the aforementioned quadrant. The investment advisors who received this piece were rather amused.

Print Producer: Ray Brockes, Fry Street Graphics Print Management
Creative Direction: Doug Robinson, Gary Westgate
Art Direction: Aaron Doyle, Pete Ross
Account Director: Charlie Clark
Writer: Allan Topol
Illustration: Stephen Chien
Strategic Branding: Ian Gordon
Client: Northwest Mutual Funds
Ad Agency: Doug Agency Inc