The Bata Shoe Museum Rebrand

Complete Design Program - Complete

2011

Kathryn Davenel
e: kdavenel@gmail.com
w: kathryndavenel.com

Student: Kathryn Davenel School: School of Visual Arts Instructor: Carin Goldberg Program: Graphic Design

In re-branding the Bata Shoe Museum, I sought to balance the history of the founder, the Bata Shoe Company, and its' permanent exhibition, All About Shoes. The shoelace is an iconic and classic representation of shoes. I am using it as a mark to symbolize the elegance of the museum and as a reference to contemporary prints.

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