The Bata Shoe Museum Rebrand

Complete Design Program - Complete


Kathryn Davenel

Student: Kathryn Davenel School: School of Visual Arts Instructor: Carin Goldberg Program: Graphic Design

In re-branding the Bata Shoe Museum, I sought to balance the history of the founder, the Bata Shoe Company, and its' permanent exhibition, All About Shoes. The shoelace is an iconic and classic representation of shoes. I am using it as a mark to symbolize the elegance of the museum and as a reference to contemporary prints.