Pay By Piece

Complete Advertising Campaign - Complete

2012

Hedvig Astrom, Katharina Merhaut
t: 646.709.7649
e: hedvig.astrom@gmail.com
w: hedvigastrom.com

Student: Hedvig Astrom, Katharina Merhaut School: Miami Ad School

When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that demonstrated how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social.