In Her Shoes

Craft-Cinematography

2015

Cundari
w: cundari.com

Our goal with our campaign was to engage the public’s sense of empathy and remind Canadians how devastating a breast cancer diagnosis can be. To achieve this we created an emotional 2-minute film utilizing a special body-mounted camera that allowed the viewer to feel like weren’t just watching the story, they were living the story.

Company: Cundari
Executive Creative Direction: Andrew Simon
Creative Direction: Mike Sipley, Cory Eisentraut
Art Direction: Jason Lee
Copywriting: Francesco Grandi
Agency Producer: Alina Prussky
Account Director: Kristin Vekteris
Account Supervisor: Keira Lalonde
Production Company: Sons & Daughters, Apollo Studios
Executive Producer: Liane Thomas
Director: Michael Lawrence
Line Producer: Todd Huskisson
Post Production Company: Married To Giants
Music/Sound: Rob Simonsen

Winning Website: youtu.be/5eahGwZ9VLA