BMW Connected - Seamless

Entire Advertising Campaign


Philip Ziegler, Kushal Birari, Stefan Rotaru

Students: Philip Ziegler School: Miami Ad School Europe Students: Kushal Birari, Stefan Rotaru Instructor: Niklas Frings-Rupp

Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Simply illustrated ads highlight specific features of BMW Connected. The seamless transition in film, print and online shows how smoothly BMW Connected fits in to the user's digital life.