Plant This Whopper
Brand Activation Program
Winning Website: katyv.ca/work/plantthiswhopper
It's hard to know what's real anymore. So why would anyone believe Burger King when they say their menu is now 100% real? Instead of just telling people about it, we're going to show them. Using a campaign that focuses on the fresh veggies used at Burger King, we're getting people to trust their ingredients by growing them at home.