Uber Food Drive
Company: Rethink Client: Uber Creative Direction: Mike Dubrick, Joel Holtby, Aaron Starkman, Ian Grais, Chris Staples Art Direction: Joel Holtby Writer: Mike Dubrick Design: Joel Holtby Interactive Designer: Hanna Chen Agency Producer: Vanessa Birze Production Company: Skin + Bones Director: Fraser White Director of Photography: Fraser White Line Producer: Tasha Marie-Litt Post Production: Relish Editor: Michael Barker Audio House: Vapor Music Audio House Producer: Brendan Quinn Engineer: Julian Rudd Account Manager: Lindsay Lalonde
Friday September 25th marked the launch of #UberHUNGERTO Food Drive. Suddenly, a service designed to be the easiest way for professionals to get lunch, just became the easiest way to feed the homeless. Every meal purchased was matched by a meal from The Goods and distributed by Second Harvest to a neighbour in need.