Advertising Photography - Single/Series
Photography: Peter Leverman Creative Direction: Tom Murphy Creative Group Head: Michael Scher, Brian Sheppard Art Direction: Tom Murphy, Michael Scher Ad Agency: Target Marketing Client: Newfoundland Labrador Tourism
Our goal was to create a compelling and evocative photograph that the viewer would not just see, but feel. A photograph that spoke to the unique and authentic nature of the Newfoundland people, as well as the landscape. Many thanks to Tom Murphy and his team at Target.