Richmond Centre: Pants
Transit Vehicle Advertising - Single
2004
DDB Canada
t: 604-687-7911
e: jane.stevens@ddbcanada.com
w: ddbcanada.com
Creative Direction: Alan Russell Art Direction: Lara Palmer Copywriting: Paul Little Print Producer: Sharon Craig Photography: Hans Sipma Photography: Christopher Wahl Client: Richmond Centre Ad Agency: DDB Canada Vancouver
We wanted to show the pride shoppers feel when they find an item they really love. That's when we thought , why not try and replicate the trophy photos fishermen and hunters take but with shoes and irons.