Product of Failure
Entire Design Program
Brynn Staples, North Vancouver, BC
Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design
Instructor: Judy Snaydon
Branding and advertising for an exhibit on failure. The design invites guests to 'fail better about themselves' with Scratch & Lose tickets, consolation ice cream (mislabeled), a website that only loads halfway, and an ad campaign that's a giant fail.